Brand Identity

Brand Identity - FinTech Startup

Brand Identity - FinTech Startup
Brand Identity - FinTech Startup

The Symbols

Modern payment solution for restaurants, designed around seamless interaction. Its symbol combines a fingerprint, table, and spiral plate — reflecting personalization, connection, and flow.

Brand Identity - FinTech Startup

The Color

The clean wordmark and vibrant teal-lime palette convey trust and energy.

Brand Identity - FinTech Startup

The Aligning

The identity extends into an intuitive UI/UX system, aligning with TapBack’s mission to elevate the dining experience through smart, guest-centered design.

Brand Identity - FinTech Startup

The Brand Identity

TapBack brand identity is built around the idea of seamless connection in modern dining. The symbol merges a fingerprint, shared table, and spiral plate — representing individuality, interaction, and flow. Paired with a clean geometric typeface, the logo reflects clarity and trust.

Brand Identity - FinTech Startup

The color palette of deep teal and vibrant lime balances reliability with energy, mirroring TapBack focus on operational excellence and guest experience. From visual identity to UI/UX, the system was designed to feel intuitive and frictionless, capturing the brand’s core purpose: elevating the dining journey through thoughtful, tech-enabled touchpoints.

Brand Identity - FinTech Startup

Design by © 2024 Noor Alsayed

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