Catalogue For Travelers

Fresh From The Field — Arka Modular – By Curious Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Design Assembly community. Balancing bold with a softer human edge, Curious take us through the name, strategy and identity they crafted for Arka. The Brief What if we were given the freedom to create and transform our own environment? To have a home that grew with us, flexed with us and moved with us? A home that allowed us to live—without limits? Nobody fits inside a single box. And neither should our way of living. Arka has developed a better way to design and build homes: simplifying the complications of traditional building and freeing you from the constraints of traditional housing. The Design Response Curious was commissioned to create the name, strategy and identity for the Arka brand to reflect their vision. The initial design focus was placed on the brand identity, which needed to mirror Arka’s innovative and quality-focused modular syst...

The Symbols Modern payment solution for restaurants, designed around seamless interaction. Its symbol combines a fingerprint, table, and spiral plate — reflecting personalization, connection, and flow. The Color The clean wordmark and vibrant teal-lime palette convey trust and energy. The Aligning The identity extends into an intuitive UI/UX system, aligning with TapBack’s mission to elevate the dining experience through smart, guest-centered design. The Brand Identity TapBack brand identity is built around the idea of seamless connection in modern dining. The symbol merges a fingerprint, shared table, and spiral plate — representing individuality, interaction, and flow. Paired with a clean geometric typeface, the logo reflects clarity and trust. The color palette of deep teal and vibrant lime balances reliability with energy, mirroring TapBack focus on operational excellence and guest experience. From visual identity to UI/UX, the system was designed to feel intuitive and frictionless...